"VISION+" is a global initiative that will build a visual content ecosystem, reaffirming vivo's brand long-term commitment to user-centric design and leadership in mobile photography technology. The VISION+ ecosystem is composed of the vivo VISION+ Mobile Photography Awards, It was launched by National Geographic as a full range of media support , with the spirit of VISION+ also amplified in collaboration with National Geographic Partners across its patforms worldwide.
VISION+ centers around "JOY IMAGE" as its core spirit and will form a new visual content ecosystem through initiatives including content co-creation, education and cultural exchanges. The strategy fuses vivo's product innovation leadership with the evolving needs of smartphone users who view mobile photography as an important part of culture and everyday life.
Envisioned as a distinctive IP (Intellectual Property) with global impact, vivo VISION+ is a major step in our journey to establish a unique vivo imaging identity. The year 2020 has proven full of immense challenges, and we wish to work with artists and imaging creators worldwide to shift our attention to memorable moments in our lives. We want to encourage artists to focus on emotions and experiences – as vivo creates the platforms for them to be witnessed by the world.
As a global photography IP of vivo, the vivo VISION+ plays an important role in constructing the brand's unique understanding of imaging culture. In the challenging year of 2020, vivo looks forward to joining hands with creators from around the world, focusing on heartwarming moments in real life, recording touching emotions shown by every and each life, and conveying such warmth to the whole world through photography works.